Strategi Pengembangan Daya Tarik Wisata dalam Meningkatkan Kunjungan Wisatawan di Curug Aseupan Parongpong

This study aims to find out the tourist attraction of Aseupan Parongpong Waterfall. Be a travel recommendation by improving what infrastructure is needed, increasing visits and knowing positive negative impacts tourism development uses descriptive qualitative methods where this research carried naturally with natural results according was obtained at time research. Data collection techniques were observation, documentation, interviews then validated triangulation. After validation, it reprocessed SWOT analysis determine intended target market. From research, attractiveness waterfall in good category because tourists who visit want beautiful atmosphere but for satisfaction necessary improve opening access roads other waterfalls location so that adds attraction. Other attractions are being worked on Pokdarwis hold cultural performances around location, Waterfall can be categorized as superior visits. The strategy will manager quite which footpath first, proposing additional employees maximize existing facilities cleanliness more considered.